Burger King Will Not Be Bringing Back This Cheap Burger, CEO Says
Burger Kinghas long been known for one product above all else: the Whopper. “We’re moving it out of core discount and elevating it to its proper status. This is a key part of our plan for the BK U.S. Ken Wolter / Shutterstock Instead, customers will have other value offers to choose from. In February, Burger King’s parent company announced several major changes to the chain’s menu. One of them was theWhopper being removed from the Two for $5 promotion....