America's Third-Biggest Burger Chain Will Undergo Major Changes To Become More "Premium"
Burger Kingis going as far as a $400 million investment to try and remedy its brand optics. Here are some of the biggest changes customers can expect to see. It sounds like customers can look forward to the Whopper being more consistent and better quality. Shutterstock / Sombat Muycheen And they’re just the beginning, as BK plans on becoming a chicken destination. Restaurant refresh Burger King’s restaurants are about to get a makeover....