Friendly's Is Making a Comeback After Mass Closures
“The menu overhaul took a good year. We wanted to take our time. We did a lot of testing. Photo: John Greim/LightRocket via Getty Images. Design: Eat This, Not That! But now we’re really comfortable where it is. And it’s obviously working for us,” Mityas said. Remodels are another major facet of Friendly’s turnaround plan. Friendly’s “you’re able to see the ice cream. you’re free to see all the toppings in different candy bins....