Just by signing up.
Membership fees are going up.
That much is clear, following the wholesale giant’s latestearnings callon Thursday.
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He added, “I’ll be purposefully coy on when that might be.”
That philosophy is deeply ingrained in the company’s business.
By holding down prices, Costco expects to sell more, and that higher volume leads to bigger profits.
“In our view, people do notice those price differences,” he said.
If that pattern holds, the next fee increase could come as soon as January 2023.
“That doesn’t mean it’s going to be January 2023,” he stressed.
“So, we’ll wait and see.”
The wholesale club’s current membership stands at 66.9 million worldwide, up 7 percent from last year.
