However, they’re not as far ahead of their peers as they used to be.
After that, Jersey Mike’s is aiming to grow its footprint between 13% and 15% annually.
This ambitious expansion pipeline could ramp up competition in the sandwich chain industry even more.
Photo: Jonathan Weiss / Shutterstock. Design: Eat This, Not That!
Of course, Jersey Mike’s isn’t just growing for the sake of growth alone.
Clearly, the chain’s approach to sandwich makingusing top-quality meats and cheeses and fresh-baked breadis resonating with consumers.
Gunther explains that some chains are able to grow their market share by raising their prices.
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But when looking at all the major sandwich chains, average ticket growth (i.e.
“This outperformance is completely driven by transaction growth,” Gunther says.
Says Gunther, “Jersey Mike’s in terms of overall growth has been a standout.”
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