How could such an undeniably delicious take on the fast-food chicken sandwich end up failing so miserably?
The chicken sandwich is hardly a revolutionary concept in the realm of fast food.
Quick service heavy hitters like McDonald’s and Wendy’s have offered various versions of it for decades.
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I Tried McDonald’s, Chick-fil-A, & Popeyes Chicken Sandwichesand This One Is Still the Best!
Burger King, however, remained conspicuously absent from the parade of brands announcing new chicken sandwiches.
That is, until the home of the Whopper finally rolled out the Ch’King inJuneof 2021.
Burger King/ Yelp
Customers could also opt for a deluxe version featuring lettuce and tomato in lieu of pickles.
One Reddit user at the timewrote, “I’ve had this several times now.
I think it’s probably the best fast-food chicken sandwich in the game.
It’s consistently hot and fresh, crunchy as hell, huge, just the right level of spice.
“The Ch’King didn’t generate the excitement that was hoped for.”
But maybe the biggest issue was that the Ch’King sandwiches were especially labor-intensive and complicated to make.
“Somebody would pull up to the window and order a Ch’King.
But really quick could be 19 minutes.”
Burger King was struggling withslumping popularityand needed the momentum of a popular new item to give it a boost.
