Dr. Pepper steadily worked towards supplanting Pepsi thanks to clever marketing and a fresh creative approach.
“This strategy resonates particularly well with younger demographics seeking alternatives to traditional cola drinks.
So why is Dr Pepper doing so well, comparatively speaking?
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According to Dickow Gen Z and millennials want “something different from the conventional cola flavor.”
“We were impressed by the standout launch it had at Target this summer.”
And if you enjoyed this article, don’t miss these6 Best Drinks to Relieve Bloating Instantly.
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