But that’s exactly what it did.
So what was this polarizing item that so divided the chain’s customers?
The new plant-based breakfast meat.
cracker barrel
One in five 18-to-24-year-olds describing their diet as not containing any meat.
“Are you kidding me?”
said one Facebook user.
“Who do you think your customer base is?
I still order the double meat breakfast and it’s not even on the menu anymore.”
But for many, it wasn’t really about the addition of plant-based meat.
It was about feeling like the restaurant itself was changing and leaving them behind.
“you might make it available for the folks who want fake food.”
one disappointed commenter said.
“I have been a breakfast fan of Cracker Barrel for years.
If you insist on getting fake, I’ll go elsewhere.”
“Y’all can still order regular meat, you know that right?
Some of y’all need to grow a backbone immediately.”
“I appreciate you and will be ordering the Impossible Meat when I eat breakfast there again.”
“We appreciate the love our fans have for our all-day breakfast menu.
