Last year was a blockbuster success story for Olive Garden, withcustomers coming in droves.
He added that the bottomless pasta promo even achieved its “highest refill rate ever.”
But here’s the problem with Olive Garden’s Never Ending Pasta Bowlit ends.
Photo: Olive Garden. Design: Eat This, Not That!
But this year, restaurants face a much different and arguably more challenging economic environment.
While the timeframe has grown, Olive Garden stressed that the pricing would stay the same.
Of course, those prices vary depending on location.
Photo: Chris Shott/Eat This, Not That!
It’s the ultimate value."
Given these unfavorable conditions, the chain’s preemptive pasta-deal maneuvering came as little surprise.
Just imagine: a bottomless pasta deal that truly never ends!
Chris Shott for Eat This, Not That!
Placer.ai’s Hottovy, for one, thinks that’s unlikely.
The true test of a successful promotion is whether customers still come back again once the deal is done.
“That repeat visit is so key on these promotions,” Hottovy says.
But, he adds, “it’s too early to tell.”
