Beloved chainTexas Roadhousewas founded on the idea of serving high-quality steakhouse fare at affordable prices.

But, lately, those prices just keep creeping up.

“I want us to be seen as a value concept, as always,” he said.

Texas Roadhouse storefront

Chris Shott for Eat This, Not That!

Texas Roadhouse vs. LongHorn Steakhouse: Which Has the Best Bone-In Ribeye?

Areportfrom analyst firm Placer earlier this month showed Texas Roadhouse generating higher foot traffic than other full-service restaurant chains.

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Bone-in ribeye at Texas Steakhouse

Photo: Chris Shott, Eat This, Not That!

“The restaurant industry has always been full of challenges,” Morgan said during the call.