Hand-cut steaks,fluffy rolls, line-dancing servers, and Texas-themed decor.
During this conference, Oches and Texas Roadhouse’s CEO Jerry Morgan will discuss the brand’s evolution.
In 2023, Taco Bell receivedNRN’s Brand Icon award, while White Castle was honored the year before.
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The 2024 Brand Icon award isn’t the only recognition Texas Roadhouse has recently received.
The study noted that Texas Roadhouse is focusing on maintaining low prices while investing heavily in staffing.
Although the steakhouse chain has made headlines forraising prices, it has stillcontinued to draw in customers.
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Meanwhile, franchised restaurants experienced a 7.7% increase in same-store sales during the quarter.
Texas Roadhouse will announce its second-quarter earnings on July 25.
