Starbucks has found the secret sauce to a booming business in a tight economy.
And it’s literally just that: the syrups and sauces that customers add to their beverages.
But it’s the little extras that are adding up big for the company,executives revealed.
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Customers are returning to Starbucks as well.
Plus, check averages grew by 10% in the same time period.
Even Starbucks is shocked by the major shift to cold drinks.
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“Cold has certainly surprised us all at Starbucks,” interim CEO Howard Shultzsaid on the call.
And he credits younger customers with boosting that side of the company’s business.
Apparently, the younger Starbucks fans are also okay with paying more to customize their beverages.
And as far as modifiers, Starbucks has plenty of them.
The positive news sent the stock soaring today, and will likely fuel the holiday season.
