In 2023, Starbucks made headlinesandsparked mixed reactionswith the launch of its olive oil-infused coffee drinks.
After being available nationwide for less than a year, the polarizing beverages are about to get the boot.
However, Starbucks has yet to officially announce its holiday menu launch date.
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The memo noted that the decision to remove the Oleato line was made before Niccol became CEO.
In March 2023, Starbucksintroduced its Oleato drinks at select U.S. storesabout a month after debuting them in Italy.
The Oleato line became available nationwide inJanuary 2024.
Starbucks
However, the olive oil-infused drinks proved to be controversial.
While some customers weren’t sold on the concept, othersreported stomach issuesafter drinking the beverages.
A simplified menu isn’t the only change Starbucks fans can expect to see in stores.
Earlier this month, Starbucks confirmed that it’sscaling back on discounts and promotions.
This year was a challenging one for Starbucks, as the coffee giant experienced multiple quarters of declining sales.
