Out with the old, in with the new.
That’s the approachPepsiCois taking to better position itself within the lemon-lime soda category.
At the same time, Sprite’s share has climbed to almost 8%.
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“With one product dominating the category, consumers deserve another option…one that hits different.
Starry is bright, optimistic, and rooted in culture and fun.”
Sierra Mist and Starry aren’t PepsiCo’s only lemon-lime-flavored sodas.
Courtesy of PepsiCo
