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“Beginning Feb. 4, all Hy-Vee restaurants will offer a new breakfast menu.
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Wahlburgers, owned by Paul, Donnie, and Mark Wahlburg, will now have just 40 locations nationwide.
The burger chain was apparently already unhappy about sales inside the Hy-Vee locations.
“We are growing restaurants,” Wahlburgers CEO Randy Sharpe toldRestaurant Business Magazine.
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“We’re not going to be in the grocery business.
It’s best that everyone stay in what their skill sets are and move on.”
Hy-Vee says the decision was made based on customer feedback.
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“The change is based on feedback from customers wanting more variety in our restaurant offerings.”
Hy-Vee customers seem to approve of the decision.
“At best it’s been good but mediocre and overpriced.
At worst, it’s been subpar with a long wait and bad service.
Some customers are hoping this will be the last time Hy-Vee flirts with celebrity partnerships.
“Does anybody remember when Curtis Stone was with HyVee?
Same thing happened there too.
Celebrity products too High-priced never sold.
I just wish HyVee would be a grocery store again.
The new Market Grille locations will have more options for customers looking for a quick bite while shopping.
“All Market Grille locations will offer both dine-in and carry-out service, as well as third-party delivery.
“Transition will happen across Hy-Vee’s region in phases starting this week.
