Here’s an understatement: McDonald’s is a successful company.
Indeed, no name carries more weight in the fast food industry than Mickey D’s.
So what are brands like Chick-fil-A doing right and what is McDonald’s getting wrong?
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Surveyed consumers were also asked about brand image and company values.
Somewhat surprisingly, Chick-fil-A and Starbucks turned out to be the most polarizing chains.
Interestingly, Firehouse Subs probably fared the best regarding positive and negative consumer associations.
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While the sandwich chain received plenty of praise, no negative remarks were recorded among respondents.
Addressing and fixing problems comes off as a near-industry-wide problem.
