Last month, McDonald’s shared that it plans tofocus on affordabilityamid numerous complaints surrounding its rising prices.
One way the fast-food chain intends to do this is by highlighting its value bundles.
He also noted the 2023 rollout of the McSmart, which is available in Germany.
Chase D’animulls / Shutterstock
In 2023, McDonald’s prices went up by about 10%.
Borden said the company expects price increases to come down as inflation slows.
The fast-food chain currently has 34 million active loyalty members.
Shutterstock
In addition to emphasizing value offerings, McDonald’s has plans to launch bigger burgers.
If the menu items are successful, McDonald’s plans to launch the items globally.
