With more than 40,000 locations across the globe and thehighest salesout of any fast-food chain, McDonald’spersistent successis undeniable.

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But not all figures were positive for McDonald’s this past quarter.

McDonald’s sign

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The company revealed during an earnings call with investors that customer traffic for the period had declined slightly.

PerCNBC, this was the first quarter of 2023 where McDonald’s saw a drop in traffic.

The reason for the decline?

woman eating mcdonalds fries

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It all has to do with the lower-income McDonald’s customers.

“We are focused on maintaining our value leadership.