Now, the chain announced plans for customizing value offers based on regionality.
From coast to coast, the Mickey D’s menu and pricing could soon look substantially different.
“As we get more digital, there are different products with different elasticities in different geographies.
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Thanks to a combination of price hikes and value items McDonald’sU.S.
same-store sales have increased by almost 4% in the last quarter, which was higher than expected.
A lot has changed for the value menu since the mid-aughts, however.
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