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“We are simplifying our structure, removing layers and duplication and creating smaller, more nimble teams.
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Our intent is to operate more efficiently, increase accountability, reduce complexity and drive better integration.”
“We’re focusing on premium beverages rooted in customer trends and preferences.
New Menu Items
So is your favorite drink getting pulled off the menu?
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OUT:Royal English Breakfast Latte
TRY:The London Fog Latte shares similar sweet floral notes.
Niccol is confident this strategy will yield results.
“We’re on track to turn the business around,” he said on a January earnings call.
Starbucks
“But much of our work is just beginning.
