Don’t judge a brand solely by its name.Little Caesarsis anything but a small operation.
The chain may be synonymous with its simple but memorable “pizza, pizza!”
slogan, but Little Caesars is much more than a catchphrase.
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More British locations are planned for next year in London and Liverpool.
Meanwhile, in the ever-important Latin American market, the chain opened roughly 100 stores this past year.
I think all of that, I’m really, really pleased with and really proud of.
Courtesy of Little Caesars
Little Caesars has also been aggressively pursuing promotional tie-ins.
“That combination is changing our consumer base,” Vitaro says.
“It’s letting us play in a larger field and with different consumers that are wanting customization.
“And we need to do things differently.
