Perhaps you’ve seen the light pink boxes pop up on your social media feed.
Maybe you’ve watched TikTokers review theoversized cookies in various flavorsadorned with all sorts of frostings and toppings.
Founded in 2017, Crumbl has transformed into one of the fastest-growing dessert companies in the United States.
Photos: Crumbl. Design: Eat This, Not That!
Crumbl announces its new flavors for the week every Sunday and then releases them on Monday.
OneWashington Postcritique called the cookies “overhyped and underbaked.”
So, I set out to try the national flavors for the week of Nov. 11 through Nov. 16.
Brianna Ruback / Eat This, Not That!
I visited a New Jersey Crumbl location and secured my boxes of cookies.
All eight cookies cost me $36.46, which is around $4.56 per cookie.
The bakery chain has offered other maple cookie options, as well, including last month’sMaple Cream Sandwiches.
Brianna Ruback / Eat This, Not That!
This week’s offering consists of a brown sugar cookie drizzled with a maple glaze.
The taste:One word: sweet.
Matching the strong maple aroma that diffused out of the box, the flavor was cloying and concentrated.
Brianna Ruback / Eat This, Not That!
The cookie was sweet enough on its own, but the maple glaze took it to the next level.
He wants his doughnut, er, cookie back.
The look:Playful and fun.
Brianna Ruback / Eat This, Not That!
The vanilla cookie had some indentations throughout, while the light pink icing covered most of the surface area.
Red, orange, yellow, green, pink, and white sprinkles were scattered throughout.
Then, there was the glaze, which was thin and quickly melted in my mouth.
Brianna Ruback / Eat This, Not That!
However, the icing was a bit of a detracting quality for me.
This flavor is a vanilla sugar cookie with a “luscious bloom” of fudge frosting and chocolate sprinkles.
The frosting portion was generous, forming a thick and rich-looking chocolaty rose.
Brianna Ruback / Eat This, Not That!
Meanwhile, the sprinkles added some textural interest to contrast the smooth frosting.
The taste:Staying true to its name, this cookie smelled just like a chocolate frosted cupcake.
The cookie was sweet and chewy on its own, while the chocolate frosting was indeed fudgy.
Brianna Ruback / Eat This, Not That!
Despite the powdered sugar topping being plentiful in quantity, the sweetness wasn’t overpowering.
This variety is a pumpkin flavored-cookie with autumn spices.
The taste:This cookie embodied fall.
The pumpkin flavor was pronounced, as were the spice notes, particularly the cinnamon and ginger.
This week, however, the cookie chain stuck with simplicity.
The chain’s standard Snickerdoodle is a vanilla sugar cookie with a cinnamon sugar coating.
The look:This looked like your typical snickerdoodle.
The cookie shimmered from the sugar crystals, while the dark cinnamon speckles gave the dessert a darker hue.
When I broke off a piece, the interior was slightly doughy.
Though I did wish the cinnamon flavor wasslightlystronger, the beloved fall spice still made its presence known.
Plus, the cookie’s edge had a delightful crunch to it.
The look:This cookie had a chunky texture, featuring cracks and craters throughout.
The taste:Sometimes, it’s best to just stick with the classics.
The cookie was bursting with semi-sweet chocolate flavor, while I could also taste some butteriness.
Granted, nobody goes to a cookie shop to eat healthy.
Even so, the extreme sweetness seemed excessive.
As such, it’s the only one I’d order again.
Does it beat the chocolate chip cookie options from my other favorite cookie spots (akaLevain BakeryandChip City)?
No, I’d still reach for those cookies first.
