The ill-fatedroast beef sandwich(R.I.P.)
It wasn’t so much the sandwich itself that drew scrutiny.
The retailer’s resolve, however, quickly dissolved like soggy bread.
Photo: Costco. Design: Eat This, Not That!
In October,rumors of the roast beef sandwich’s inevitable demisebecame rampant on Reddit.
Long live turkey Swiss!
On the call, Galanti described the newest offering as a “great-tasting turkey sandwich for $6.99.”
Chris Shott/Eat This, Not That!
Here’s how Costco’s new sandwich stacks up to its doomed predecessor.
Not only did it cost more money and come with the wrong meatit was also the wrong temperature.
The new sandwich was served cold.
Chris Shott/Eat This, Not That!
This unfortunate trait only worsened the new item’s already chilly reception.
Still, there were some positive aspects about the roast beef sandwich, as well.
The look:Big and beefy.
Chris Shott/Eat This, Not That!
The immense sandwich barely fit on its paper serving plate when I tried it last August.
The roll, meanwhile, appeared crusty and golden on top but doughy inside.
The taste:Hearty and mostly satisfying.
The roast beef was tender and much juicier than it looked, and the toppings gave it some depth.
And the bread felt sufficiently supple yet soft in all the right places.
Like the roast beef, the new turkey offering is served cold.
The look:Noticeably smaller if more manageable than the roast beef offering.
That much is clear at first glance.
The sandwich measured about five inches long and three inches high.
It weighed just under 12 ouncesconsiderably less than the pound-plus roast beef variety that came before.
The bread looks very similar to the prior roll, just more diminutive.
Even so, Costco is not entirely skimping on the portion size.
I counted five slices of turkey and two thick slabs of Swiss cheese between the bread.
But, boy, is it crumbly!
Not an encouraging sign.
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The taste:Palatable but tame.
Texturally, though, it’s pretty monotonous.
The sun-dried tomato spread is its saving grace.
And Costco already has all the equipment it needs to correct course right there in the food court.
Asone shopper on Redditwrote recently, “PUT IT THROUGH THE PIZZA OVEN YOU COWARDS.”
Yes, the answer is so simple: just add heat.
Costco, you’re able to do this.
Now’s the time for a final fix.
Give us a warm sandwichor give up on sandwiches, altogether.
