But not every addition to the menu has consistently won over customers.

Consider Costco’s recent attempts at artisan-style sandwich-making.

7 Most Controversial Costco Items In 2024, According to Customers

Are we expecting too much from Costco?

Costco Chicken Bacon Main

Photo: Costco. Design: Eat This, Not That!

Served cold, the bottom half of the ciabatta had a perfect smear of mustard-mayo mix.

The supposed star of this show, the bacon jam, was spread neatly beneath a fluffy ciabatta top.

The sandwich looked very much as pictured and large enough to share.

The new Chicken & Bacon Sandwich available in the food court at Costco

Photo: Jennifer Cannon/Eat This, Not That!

There were generous amounts of juicy roasted chicken, sliced thin, but not too thin.

The cheddar cheese was as rich as you’d expect.

The single tomato slice was sort of superfluous.

It tasted, dare I say, good.

That’s right, I enjoyed it!

Would I get it again?