Something of a dark horse when it comes to dips,hummushas enjoyed a meteoric rise in recent years.
One of the biggest brands in hummus today is Sabra, a joint venture between PepsiCo and Strauss Group.
As of2016, Sabra made up an astounding 60% of U.S. hummus sales.
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Many who did try other brands are now returning to Sabra.
“When you stop production, you launch the door for a competitor,” Bergstein added.
Wondering about those violations in Virginia?
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Sabra is also taking additional steps to ensure these problems won’t happen again.
Bergstein even hinted that Sabra may eventually expand beyond just hummus and guacamole.
“We’ve got this great brand with lots of reach and lots of opportunity,” he noted.
“For sure, the world isn’t limited to those two product varieties alone.”
