Dutch Bros Coffee has been a hit with its customers in 2024.
The chain launched these beverages earlier in the year as limited-time items and has since made them permanent offerings.
In January, Dutch Bros launched its protein coffee to address a customer need for a high-protein functional beverage.
Photo: Brett Hondow / Shutterstock. Design: Eat This, Not That!
She noted the drink’s appeal among Dutch Bros' younger customer base.
Like the protein coffee, the boba beverages sparked repeat purchase trends and a positive customer response.
The coffee chain is now permanently offering strawberry boba as a premium add-on.
Dutch Bros Coffee
Barone said this made up 66% of the chain’s first-quarter transactions.
Beyond the sales growth, Dutch Bros opened 45 new locations during its first quarter.
Going forward, Dutch Bros plans to open 150 to 165 new stores this year.
Dutch Bros Coffee
The chain is also continuing to focus on boosting awareness by ramping up advertising in newer markets.
