Other incentives, like a free drink on your birthday, were also beloved by members.
But now, Dunkin' has done away with DD Perks for a new Rewards Program.
After a few years, it was time for a change.
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And free birthday drinks?
They’re gone… right along with customers' patience.
They told us three things: flexibility, variety, and recognition.
And they want their DD Perks back.
10 Secrets Dunkin' Doesn’t Want You to Know
“This pissed me off.
What idiot do you think I am, Dunkin?”
wrote Reddit user@u/Quack-Zackonr/DunkinDonuts.
“I did that math.
Even while ‘boosted’ I’m earning 30% less points compared to the old system.
I’m making LESS points and unlocking LESS rewards thanks to this new stingy system.”
“They really scum-bagged their loyal customers with this new rewards program,” Reddit user@Tampammmwrote.
“But taking away the birthday drink is like rubbing salt in your wound.