Other incentives, like a free drink on your birthday, were also beloved by members.

But now, Dunkin' has done away with DD Perks for a new Rewards Program.

After a few years, it was time for a change.

Dunkin' donuts coffee shop sign

nitpicker / Shutterstock.com

And free birthday drinks?

They’re gone… right along with customers' patience.

They told us three things: flexibility, variety, and recognition.

And they want their DD Perks back.

10 Secrets Dunkin' Doesn’t Want You to Know

“This pissed me off.

What idiot do you think I am, Dunkin?”

wrote Reddit user@u/Quack-Zackonr/DunkinDonuts.

“I did that math.

Even while ‘boosted’ I’m earning 30% less points compared to the old system.

I’m making LESS points and unlocking LESS rewards thanks to this new stingy system.”

“They really scum-bagged their loyal customers with this new rewards program,” Reddit user@Tampammmwrote.

“But taking away the birthday drink is like rubbing salt in your wound.