If you thought that your latest trip to Domino’s was unusually expensive, you weren’t mistaken.
Exactly how much have Domino’s prices increased?
Chain executivespredictedin October that prices would rise about 7% in the final quarter of 2022.
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Domino’s was contacted to confirm whether any fourth-quarter price increases matched that prediction.
In October, it applied the same price increase on the Mix and Match deal forcarryout orders as well.
Customers, expectedly, have not taken kindly to these changes.
“Nobody is going to pay normal pizza prices for Domino’s.”
The company missed expectations on same-store sales growth, and its stock sharesdropped more than 11%.
The number of delivery orders also fell in the fourth quarter, with delivery same-store sales dropping 6.6%.
