Has this ever happened to you?
You’re standing in the checkout line atCostco, patiently waiting to pay for your items.
Once it’s your turn, you present yourmembership cardand start unloading your cart.
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Within seconds, the cashier stops youbut not because you did something wrong.
On the contrary, you’ve been a loyal “Gold Star” member.
The cashier proceeds to say, “You should really consider upgrading to anexecutive membership.”
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In fact, some shoppers have denounced the strategy as “pushy” and “harassing.”
Is a Costco Executive Membership Really Worth It?
The warehouse club makes the bulk of its profits from membership feesover $4 billion collected in 2022.
More higher-paying members means higher profits.
“They’re more loyal, they spend more, and they come more frequently,” he said.
Even so, many customers on Reddit complain that Costco’s promotional pitches are becoming a nuisance.
I was honestly pretty pissed off."
However, Costco employees trying to get customers to upgrade their membership doesn’t appear to be anything new.
Costco did not immediately respond to a request for comment.
