More recently, consumers have sought relief from exorbitant inflation-driven prices by investing inannual membershipsat warehouse clubs.
Walmart-ownedSam’s Clubwill be raising membership fees next month.
For comparison’s sake, despite these price increases, Sam’s Club still isn’t as expensive asCostco.
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Higher price, higher quality?
The retailer has added curb-side pick-up options at many locations as well as same-day home delivery.
It even launched its own smartphone app that allows shoppers to ring up items as they browse the store.
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Anfield used an analogy of investing in a home to increase its value.
“We’ve made investments and we believe our proposition, our membership is now worth more.”
This philosophy seems to be working for the company.
So, this year’s renewal is on us.
