Costco saw a 21% increase in pounds of chicken sold after the markdown, according to Millerchip.

This is especially important after the company recentlyraised its yearly membership ratesfor the first time in seven years.

And we think about that pretty holistically.

Costco exterior

Photo: ADXco / Shutterstock. Design: Eat This, Not That!

It can be lowering prices.

It can be launching new Kirkland Signature products.

It’s also investing in ways that we can improve member experience…," Millerchip said.

Kirkland Signature Fresh Boneless Skinless Chicken Tenderloins

Costco

In good news for Costco, shoppers seem to be taking the fee hike in stride.

Nutrition information has been included when available.

Kirkland Signature 100% Spanish Extra Virgin Olive Oil

Costco