From its stubbornly underpricedhot dogto its absurdly oversizedbulk items,Costcois a wonderland of curiosities.
Few people have capitalized on the store’s mysterious magnetism as creatively as stand-up comicMatt O’Brien.
“It is really different culturally from Canada,” notes O’Brien.
Courtesy of Matt O’Brien
He soon stumbled upon a goldmine, located right around the corner from his new home in Los Angeles.
All it cost him was an annual membership.
Audiences can’t get enough.
“Even in L.A., of all places, people are just religiously obsessed with this store.”
What inspired you to make the “Secret Costco Hack” video?
I made it when I had Covid and couldn’t leave the house.
It’s very stupid [laughs].
I’ll make another stupid Costco video."
Keep it going."
By “big business,” you mean Costco?That’s the one!
They’ve got to give me something.
I’ve been Tweeting about Costco like every day for the last four years.
They should give me something.
What do you think would be the right payoff for all of that?
Let me be a deli guy, let me be a rotisserie chicken guy.
I ask them and no one ever tells me.
So, I’d love to crack that code.
I was like, “You should do that in the Costco food court.”
He was like, “Honestly, that would be good TV.”
But yeah, it’s the Costco ones that have really popped off.I can’t stress this enough.
Anything Costco, stand-up wise, video, general conversationit is the ultimate leveler.
They were obsessed with my Kirkland shirt.
They were like “Oh boy, Costco!
I love that place.”
I’m like, “Me too!”
And I don’t even know if they looked at my passport.
They’re so hypnotized.
You probably heard that Costco isplanning to raise membership fees.
To be completely honest with you, I don’t even know what I pay for membership.
I’m so hypnotized by this place.
Whatever gets me in the building, I don’t care.
I’ll pay whatever.
