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Coke is re-branding for the first time since 2016.
Adweekrecently reported that Coca-Cola is launching a new brand campaign.
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This replaces Coke’s previous slogan, 2016’s “Taste the Feeling.”
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Coke has been “shedding multiple underperforming brands.”
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In response to this, Coke has been shutting down brands that aren’t soaring.
One example occurred earlier this year, when the Coca-Cola Company announced thediscontinuation of Coke Energy.
Plus, rumors of “sabotaging” their smaller beverage brands.
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Read more on this inCoca-Cola Sabotaged Dozens of Its Small Brands, New Report Claims.
There’s also the “Coke is woke” controversy.
This year, some critics have suggested that Coke’s gone too liberal.
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“Through the ‘Real Magic’ platform, we ultimately want to engage .
Coke is about staying fresh.
“Coke still has the ability to innovate, market and distribute perhaps better than most other companies.”
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