Cava vs. Chipotle: Which Serves the Best Bowls?

“Generous portions is a core brand equity of Chipotle.

It always has been, and it always will be.”

Chipotle sign on striped red background

Photo: JHVEPhoto / Shutterstock. Design: Eat This, Not That!

Additionally, Niccol said Chipotle has been reemphasizing the importance of providing generous portions across all of its locations.

And we will continue to listen to and treasure our guests to earn every transaction."

Chipotle certainly has its work cut out for itself in this quest to improve its reputation.

Chipotle burrito bowl and tacos

dennizn / Shutterstock

Chipotle has maintained that it never shrunk its portion sizes.

And despite all these complaints, the company seems to be having no trouble getting customers into its restaurants.