Burger Kinghas long been known for one product above all else: the Whopper.

“We’re moving it out of core discount and elevating it to its proper status.

This is a key part of our plan for the BK U.S.

burger king

Ken Wolter / Shutterstock

Instead, customers will have other value offers to choose from.

In February, Burger King’s parent company announced several major changes to the chain’s menu.

One of them was theWhopper being removed from the Two for $5 promotion.

Burger king whopper sandwich facebook

Burger King / Facebook

The goal at the time was to reduce the volume of promotions overall.

This year, the chain cut several lower-performing menu items like sundaes and chocolate milk.

Customers can expect further menu tweaks, including new releases in the Whopper line.