Now, however, the first signs of adversity are appearing in this emerging industry.
As far as why these partnerships fizzled, Reef representatives have provided no further clues.
Reef Technology’s collaboration with Wendy’s has similarly hit a snag in recent months.
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The ghost kitchen startup’s problems aren’t limited to major brand partnerships.
Last month, four Reef food vesselswere suspended by Austin, Texas, health inspectors.
Around the same time, a Reef trailer in Philadelphia was cited for using the wrong retail operating license.
It remains to be seen whether the company can turn these setbacks around.
