Theplant-based meatindustry has exploded into the mainstream in recent years.

Between pea protein burgers and soy chicken,plant-based proteinoptions have quickly become grocery store and restaurant mainstays.

But few have taken on a product quite like the one Beyond Meat is launching today.

beyond steak taco

Courtesy of Beyond Meat

This isn’t the first time Beyond Meat has ventured into the steak category, though.

Taco Bell began testing the plant-based protein at select locations in Dayton, Ohio, on October 13.

beyond steak in a skillet

Courtesy of Beyond Meat