During a Feb. 7earnings callwhere company executives discussed the results, Yum!
Brands CEO David Gibbs revealed that Taco Bell soared in popularity among lower-income consumers throughout 2023.
“I think that speaks to the strength of Taco Bell in this environment.
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It is a value leader in so many ways,” Gibbs added.
Taco Bell’s success with lower-income consumers in 2023 was in stark contrast to McDonald’s performance.
Kempczinski’s takeaways echo recent consumer discussions about McDonald’s on social media.
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However, only time will tell if these efforts will improve McDonald’s standing with the lower-income customer segment.
