The chain’s president Jim Taylor thinks bringing back the Wagyu Steakhouse Burger is just good business.
“Highest ever.”
The burgerwhich was Arby’s first burger everis set to return to nationwide locations on Nov. 21.
Courtesy of Arby’s
The price will start at $6.99 but will vary by location.
The sous-vide style locks in the juicy flavors and the quick fry gives it a signature crust.
“We had planned to have it in the restaurant six to eight weeks,” says Taylor.
“We sold out in two weeks.”
Obviously, the demand is there.
“The size of the burgers in the category feels like they are ever-shrinking.
Late November was the earliest possible time the chain could bring it back.
“It’s kind of our gift to America for the holidays,” he says.