Its woes only continued to pile up from there.
For three consecutive quarters now, Starbucks' global same-store sales have been on the decline.
PerRestaurant Business Magazine, this is the worst sales period for Starbucks in 14 years.
Photo: TY Lim / Shutterstock
Then in a Septemberopen letter,Niccol outlined a few factors he believes contributed to Starbucks' recent struggles.
These moments are opportunities for us to do better."
Photo: Artography / Shutterstock
