If you’ve ever dressed as a bloody bride or as a vampire forHalloween(haven’t we all?

), then you know the struggle to find the perfect fake blood.

As Halloween approaches, one food brand has embraced its own gory potential.

heinz tomato blood ketchup vampire campaign

Courtesy of Business Wire

It’s all about theketchup.

And the brand onboarded its very own vampire influencer to spread the word.

“We believe that if you have Heinz, you have a costume.”

heinz tomato blood ketchup

Heinz

Heinz’s Tomato Blood Ketchup is available at retailers nationwide starting this month.