Then a narrator says: “Man up, and choose a light beer with more taste!”
At the end of the ad, the skinny jean-clad man’s friends also mock his pants.
On its way there, the beer slides past three Black people.
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“The company eventuallypulled that ad over the controversy.
“One more Tuborg, c’mon!”
Another sip and her hair is styled and her frown is replaced with a little smile.
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A few more sips of beer and she is made up, smiling seductively, and licking a spoon.
The man is now clearly half-drunk and ready to approach this woman made attractive thanks to beer.
That’s the whole setup and punchline here, and it’s abominable.
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Move Over, Budweiser.
Many people wrote to the company at the time to protest the sexist ad.
“It’s really a lighthearted spoof of guys' fantasies.”
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There’s no doubt this commercial wouldn’t fly today, nearly twenty years later.
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