Grocery shopping is challenging enough these days.

The next time you gogrocery shopping, remember that you’re being played.

Here are 7 ways grocery stores trick you into spending more money.

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Maybe listen to your own playlist while shopping next time.

Large Shopping Carts

This one is pretty obvious once you’re aware of it.

This trick also works with ice cream and large bowls.

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(Related:10 Groceries You’ll Never Find Under the Same Name Again.)

Colors

It’s no secret that certain colors elicit specific responses from us.

A bold red wall will get a different reaction than a calming blue hue.

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And it’s no different in grocery stores, which is one big psychology game.

Shelf Position

Products that turn the most profit for a store will be placed at eye-level.

They also suggest keeping items out of the entry of a store, which is often overlooked by shoppers.

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Instead, they recommend placing anypriority products in more engaging areasdeeper inside a store.

Who knew you needed an extra bag of chips?

Store executives, that’s who.

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(Related:17 Things Costco Won’t Be Bringing Back.)

Or clocks, for that matter.

And that’s exactly what grocery stores are banking on.

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When you lose track of time, you’ll likely spend more of it shopping.

Who needs a life when there’s still a bakery section to browse?

At least we have our smartphone clocks.

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For more check out these33 Worst Mistakes You’re Making at the Grocery Store.

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