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It’s been a rough few years for fast brands.
Taco Bell
Here are 7 reasons why the south-of-the-border-themed restaurant is crushing every other fast food chain.
Value Meals
People love a good deal.
And,according toTaco Bell CEO Sean Tresvant, the brand is acing the value meal game.
Taco Bell
Their popular “Luxe Cravings Box,” launched over the summer, has been a game-changer.
The Taco Bell app is easy to use, and diners enjoy the user-friendly options.
It makes it easy for them to customize orders and increases overall efficiency.
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Expanded Chicken Offerings
Taco Bell offers lots of chicken options.
“Chicken is a protein that’s trending and we need to double-check we are consumer relevant.”
This helps them capture younger eaters.
Taco Bell/Insatgram
“We are a unique brand that can weather the literal and philosophical storms,” he says.
They Engage with Fans
Taco Bell is very engaged with its fan base.
Tactful Brand Collaboration
Taco Bell understands that their customer appreciates a good brand collaboration.
Taco Bell/Instagram
Taco Bell/YouTube
Taco Bell
Taco Bell
