Entire brands, restaurants, stores, and corporate companies can also be shunned.

Kroepfl followed up by writing, “We are starting by removing the image and changing the name.

A new, slightly larger, female purple M&M was also thrown into the mix.

oatly oat milk and silk soy milk at grocery store

rblfmr / Shutterstock

This attempt to make M&M’s more relatable and inclusive essentially backfired.

Just a few days following this announcement, #BoycottHersheys was a #1 trending topic on Twitter.

We appreciate the countless people and meaningful partnerships behind these efforts.”

Bud Light bottles and cans

Jenari / Shutterstock

But, this was met with even more retaliation and arguments from both sides of the spectrum.

cans of goya beans

rblfmr / Shutterstock

aunt jemima products

Shutterstock

martin’s potato rolls

Amazon

green and brown m&ms

M&M’S USA / FAcebook

oatly oat milk and silk soy milk at grocery store

rblfmr / Shutterstock

the hershey company

George Sheldon / Shutterstock