Texas Roadhouse is on its high horse, riding the coattails of last year’s success.
So, how does Texas Roadhouse do it?
It’s a question other steakhouse chains are undoubtedly chomping at the bit to find an answer to.
Photo: Shutterstock. Design: Eat This, Not That!
For starters, the many different pieces of the growth puzzle have been lining up perfectly.
Let’s dive into the highlights:
Prices are rising even higher.
Buckle up, partner.
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Texas Roadhouse will ask customers to dole out more for its “legendary” dishes and drinks during 2024.
If this news sounds familiar to you, that’s because it is.
This is the company’s third time increasing consumer-facing costs in less than a year.
Texas Roadhouse (Westover, WV – 50 Tipple Street) / Facebook
This time around, Monroe explained, the upward shift is meant to help “offset inflationary pressures.”
Factors like decreased cattle supply play a role.
The good news is that the fluffy rolls and honey cinnamon butter are still 100% complementary.
Jaggers Restaurant / Facebook
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Even more restaurants are in the works.
Yes, 2023 was a time of mega-growth for the steakhouse chain.
Franchise partners supplemented this count with an additional 15 openings for a total of 45.
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The company isn’t showing any signs of letting up heading into 2024.
Meanwhile, franchise partners anticipate cutting the ribbon at 14 new domestic and international locations.
The whereabouts of these new international locations were not announced on the call.
Texas Roadhouse / Twitter
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Fast-casual spin-off Jaggers is expanding.
Among all three Texas Roadhouse brands, Jaggers 2024 growth might be the most impressive.
The scratch-made burger and chicken chain opened in 2014, ready to take fast-casual dining to a new level.
Texas Roadhouse/Facebook
Expansion has been a slow, steady process.
That’s all about to change, as we are poised to see nearly adoubling in Jaggers restaurantsthis year.
This could add seven locations to Jaggers' count, for a total of 15 storefronts.
Texas Roadhouse
Texas Roadhouse locations are not only expanding in terms of volume and physical size.
Texas Roadhouse is further widening the gap.
What is all this extra space being used for?
Maybe a giant play pit filled with peanuts?
Or a mechanical bull?
No, it is slated for more practical store improvements, including dedicated to-go areas and more back-of-house room.
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Digital kitchens aim to reduce your wait times.
Technological upgrades are another major 2024 focus for the chain, specifically in its kitchens.
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Using the mobile app will streamline your visit.
The chain took to Instagram earlier this year to promote online use.
Both platforms also make it easy to peruse the extensive menu and place orders for pickup.
The restaurant also encourages guests to use Roadhouse Payits pay-at-the-table system, whichrolled out to most locations in 2023.
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Enticing items will include more than food and drink.
And, there’s no doubt there will be more where that came from during 2024.
