America’sfavorite restaurant chaindidn’t earn its throne by resting on its laurels.
But it didn’t become thebiggest steakhouse chainovernight, and it wasn’t without hefty changes.
Next, check out7 Major Changes You’ll See at Texas Roadhouse in 2024.
Photo: Shutterstock. Design: Eat This, Not That!
Higher Prices
One inevitability of being in the hospitality business is that prices will rise.
For some, it was a death knell.
For Texas Roadhouse, it was thetheme of 2023.
Shutterstock
Things started changing earlier this year, and theywent up yet again in October.
Texas Roadhouse vs. LongHorn Steakhouse: Which Has the Best Bone-In Ribeye?
A Burgeoning Burger Business
Diners come to Texas Roadhouse for beef, but not necessarily for burgers.
Photo: Texas Roadhouse / Facebook
The sports-themed entity first emerged in 2013, but it’s been flying under the radar ever since.
Craft burgers take top billing on its comfort food menu of pizzas, sandwiches, and wings.
“We have got great food there.
Texas Roadhouse / Twitter
It expedited the payment process, while also allowing Texas Roadhouse to more seamlessly promote its loyalty program.
On the call, CEO Jerry Morgan cited positive customer feedback as part of its focus on technology.
Texas Roadhouse vs. Outback Steakhouse: Which Has the Best Fried Onion Appetizer?
Texas Roadhouse (Westover, WV – 50 Tipple Street) / Facebook
In January, the company opened its 700th location in El Paso, Texas.
And the fast-growing brand showed no signs of slowing, setting ambitious expansion goalsand then easily exceeding them.
This includes the company’slargest location yet, fittingly in the Texas city of Lubbock.
Texas Roadhouse
Holly C./ Yelp
