In 2024, expect to find similarly health-focused food trends gracing grocery store shelves, includingprotein-dense foodsand mood-boosting drinks.
Here are six of the most compelling grocery trends you’ll want to try out in 2024.
Mushrooms
Mushrooms will be front and center in the new year.
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Two reports identified fungi as the food to watch, includingFresh Thyme MarketandWhole Foods.
But shoppers will also see mushrooms pop up in drinks and desserts, like mushroom-infused coffee or chocolate bars.
Trend forecasters are eyeing cacao as a must-watch ingredient.
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“There’s the opportunity to use cacao fully,” says Strange.
“I’m excited about thatspecifically the use of cacao in water-infused beverages and to create unique flavors.”
Consumers are curious about cacao, too.
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Kirkpatrick noticed clients asking about the plant.
“It is pure, it is raw, and that’s what consumers are looking for.”
You’ll likely find buckwheat in pantry items like crackers, granola, soba noodles, and flour.
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The whole grain is similar to quinoait’s a naturally gluten-free seed with protein, carbs, and fiber.
“When I think about trends, I think, What am I going to use every day?”
“Buckwheat presents a lot of different opportunities.”
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High-Protein Foods
In 2023, cottage cheese got a lot ofloveon TikTok.
The trend drove product sales up nearly 16%, according toBloomberg.
One reason for all the hype is that cottage cheese is agoodsource of protein.
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Trend forecasters expect shoppers to lean towards new protein-rich options to round out diets in 2024.
“Protein is going to lead the story,” says Kirkpatrick.
Peppers are also leaving the condiment aislepepper-infused drinks, like ready-to-drink canned tepache are rising in popularity.
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