Some of these reinvention efforts are as simple as testing out new menu items and modernizing restaurants.
The burger chain is already seeing promise months into this reinvention plan.
Steak ‘n Shake
For a long time, Steak ‘n Shake had something of an identity crisis.
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The strategy also charted out some improvements and innovations for the actual menu.
Though Burger King’s work certainly isn’t complete yet, those sweeping changes alreadyseem to be paying off.
McDonald’s has already been making major progress on several of these tenets in 2023.
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The final aspect of McDonald’s current reinvention journey relates to its franchisees.
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