Of course, there’s more to Wendy’s success than just great branding.
The chain has been serving up delicious burgers and sides to hungry customers for over six decades.
It happenedonce in 2012, and as recently asin 2021.
Shutterstock
Last year was especially strong for Wendy’s.
The fast food chain ended 2022 with over $2 billion in revenue and over 7,000 restaurants.
Looking ahead to 2023, the chainexpects global system-wide sales to growby roughly 6-8%.
Courtesy of Wendy’s
Let’s take a look atfive big changes you’ll see at Wendy’s this year.
Internationally, Wendy’s is extending its footprint all over the world.
Across the pond, the chainreturned to the U.K.after more than two decades in 2021.
Courtesy of Wendy’s
Fast forward to 2023 and there are now over two dozenWendy’s locations in the United Kingdom.
The brand also has plans to enter the Irish and Spanish markets by 2024.
“We think that the Australian market could be hundreds of restaurants,” she said.
BCFC / Shutterstock
New technology
AI is the talk of 2023, and the fast food industry isn’t immune.
In late 2021 Wendy’s partnered with Google Cloud to develop voice-recognition AI for taking drive-thru orders.
To start, the brand is focusing on improving energy efficiency.
Courtesy of Wendy’s
Courtesy of Wendy’s
